Personalized Content Delivery
This is a newer concept or at least one that has been a management nightmare, until now. Traditionally each person who visits your website gets the same information. In slightly more advanced systems you may be able to password protect sections of content for website members. This forces you to write content that is quite broad in scope and lacks details that may confuse some visitors but strongly entice others.
SiteWrench lets you offer unique content to website members based on group membership, group type and even specific profile criteria all the way down an individual member. With SiteWrench, you can take advantage of market segmentation in a way that is not possible with other systems. You can tailor special offers to visitors, provide unique content that would be more relevant to certain people or only show sensitive content to the appropriate people.
Upon login, SiteWrench presents users content and navigation specifically for their profile. SiteWrench is set apart from other content management systems in many a ways, but the ability to deliver unique content on a variety of criteria
one of the most unique and most powerful.
- Use smart groups to provide information to users based on custom profile properties
- Public groups allow members to opt-in to specific content
- Create special advertisements unique to a website member's groups
- Remove content that is uninteresting to certain members
- Add content for users requiring different information levels
The potential created by this feature is tremendous for any organization with members, fans and especially loyal eCommerce customers. Our team is available to help you catch the vision. Contact us today!